November 2013 │ USA
RMHC
Faces of Hope
Though RMHC is a well-known charity, very few could tell you what it actually does: when a sick child is in hospital, RMHC helps the families have a place to stay near the hospital.
Helping the family, is a detail that gets lost next to the impactful story of the child’s sickness. For this campaign, we shifted the focus to the parent – so we could highlight the many unplanned aftershocks that follow the initial shock of a sick child.
Helping the family of a sick child to be there.
Worries.
Users could roll-over each circle to see the burdens many families face following tragedy and how RMHC helps.
Social Films.
With people often wanting to know more, we created documentary shorts telling their full story and the role of RMHC.
