Hello, I’m Alex.
Creative Director.
Conjurer of art tricks.
20 years in the trenches,
blowing up the newsfeed,
doing what needs to be done.
Fluent in clientspeak.
Breaker of brand blabber.
A Strategist’s BFF.
Doing social before it was cool.
Made McDonald’s “sporty.”
Made toilet paper “tech.”
Helping brands pull off the other thing, and still be themselves.
Born in good ol’ Blighty (🇬🇧).
Now firing on all pistons in the USA.
Dual Citizen. Pond-hopper.
I love what I do.
Let’s make stuff.
Contact
EMAIL: hello@alexbraxton.com
phone: (🇺🇸+1) 312-972-0018
ALLERGAN DATA LABS (ALLERGAN AESTHETICS) I CALIFORNIA
CREATIVE DIRECTOR: IN-HOUSE CREATIVE LEAD
MAY 2022 – PRESENT (3 YEARS)
ABOUT THE ROLE (TAP TO EXPAND)
𝗕𝗥𝗔𝗡𝗗𝗦: BOTOX Cosmetic, Juvéderm, SkinVive and Alle
𝗧𝗘𝗔𝗠 𝗟𝗘𝗔𝗗𝗘𝗥𝗦𝗛𝗜𝗣:
• 𝗟𝗲𝗱 𝘁𝗵𝗲 𝗶𝗻-𝗵𝗼𝘂𝘀𝗲 𝗰𝗿𝗲𝗮𝘁𝗶𝘃𝗲 𝘁𝗲𝗮𝗺 of art directors, copywriters, designers, and editors. Building out the team, providing weekly mentorship and goal-setting.
• 𝗢𝘃𝗲𝗿𝘀𝗮𝘄 𝗮𝗴𝗲𝗻𝗰𝘆 𝗽𝗮𝗿𝘁𝗻𝗲𝗿𝘀 𝗮𝗻𝗱 𝘃𝗲𝗻𝗱𝗼𝗿𝘀 end-to-end, from briefing through final delivery, ensuring on-brand, on-time execution.
• 𝗙𝗼𝘀𝘁𝗲𝗿𝗲𝗱 𝘀𝘁𝗿𝗼𝗻𝗴 𝗱𝗮𝗶𝗹𝘆 𝗰𝗼𝗹𝗹𝗮𝗯𝗼𝗿𝗮𝘁𝗶𝗼𝗻 𝘄𝗶𝘁𝗵 𝗯𝗿𝗮𝗻𝗱 𝘀𝘁𝗮𝗸𝗲𝗵𝗼𝗹𝗱𝗲𝗿𝘀 while onboarding and directing cross-functional teams to deliver unified creative messaging, strategic alignment, and visual consistency.
• 𝗜𝗺𝗽𝗿𝗼𝘃𝗲𝗱 𝘁𝗵𝗲 𝗰𝗿𝗲𝗮𝘁𝗶𝘃𝗲 𝘄𝗼𝗿𝗸𝗳𝗹𝗼𝘄 to deliver consistent, higher-quality brand storytelling more efficiently across all touchpoints.
𝗖𝗥𝗘𝗔𝗧𝗜𝗩𝗘 𝗗𝗜𝗥𝗘𝗖𝗧𝗜𝗢𝗡 & 𝗦𝗧𝗥𝗔𝗧𝗘𝗚𝗬
• 𝗟𝗲𝗱 𝗰𝗿𝗲𝗮𝘁𝗶𝘃𝗲 𝗳𝗼𝗿 𝗮𝗹𝗹 𝗺𝗮𝗷𝗼𝗿 𝘁𝗲𝗻𝘁𝗽𝗼𝗹𝗲 𝗰𝗮𝗺𝗽𝗮𝗶𝗴𝗻𝘀 across Allergan Aesthetics’ flagship brands, shifting the tone from pharma to beauty.
• 𝗜𝗻𝘀𝘁𝗿𝘂𝗺𝗲𝗻𝘁𝗮𝗹 𝗶𝗻 𝗮 𝗺𝘂𝗹𝘁𝗶-𝗯𝗿𝗮𝗻𝗱 𝗿𝗲𝗳𝗿𝗲𝘀𝗵 𝗮𝗻𝗱 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗰 𝗿𝗲𝗽𝗼𝘀𝗶𝘁𝗶𝗼𝗻𝗶𝗻𝗴, developing campaign taglines, style guides, and launch strategies for BOTOX Cosmetic and Juvéderm.
• 𝗜𝗻𝗶𝘁𝗶𝗮𝘁𝗲𝗱 𝗮 𝘀𝗼𝗰𝗶𝗮𝗹-𝗳𝗶𝗿𝘀𝘁 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆 by developing creative templates and a fit-for-platform guide, coaching teams on social best practices, and testing content across multiple screen sizes.
• 𝗘𝗮𝗿𝗻𝗲𝗱 𝗕𝗲𝘀𝘁-𝗶𝗻-𝗖𝗹𝗮𝘀𝘀 𝗿𝗲𝗰𝗼𝗴𝗻𝗶𝘁𝗶𝗼𝗻 𝗳𝗿𝗼𝗺 𝗠𝗲𝘁𝗮 for social creative, which was showcased as a case study to leading brands.
• 𝗘𝗻𝘀𝘂𝗿𝗲𝗱 𝗰𝗼𝗺𝗽𝗹𝗶𝗮𝗻𝗰𝗲 𝘄𝗶𝘁𝗵 𝗯𝗹𝗮𝗰𝗸 𝗯𝗼𝘅 𝗿𝗲𝗴𝘂𝗹𝗮𝘁𝗼𝗿𝘆 𝗿𝗲𝗾𝘂𝗶𝗿𝗲𝗺𝗲𝗻𝘁𝘀 while maintaining an authentic, conversational tone befitting the beauty space.
SAATCHI & SAATCHI I NEW YORK, USA
CREATIVE DIRECTOR
OCTOBER 2016 – OCTOBER 2021 (5 YEARS)
ABOUT THE ROLE (TAP TO EXPAND)
𝗕𝗥𝗔𝗡𝗗𝗦: Walmart, P&G, Olay, Charmin, Head & Shoulders, Tide, Gillette and The Bouqs Co.
• 𝗖𝗿𝗲𝗮𝘁𝗶𝘃𝗲 𝗹𝗲𝗮𝗱 𝗳𝗼𝗿 𝗚𝗶𝗹𝗹𝗲𝘁𝘁𝗲 driving over $3M in expanded agency scope and launching the brand’s new skincare products.
• 𝗣𝗼𝘀𝗶𝘁𝗶𝗼𝗻𝗲𝗱 𝗖𝗵𝗮𝗿𝗺𝗶𝗻 𝗮𝘀 𝘁𝗵𝗲 𝗺𝗼𝘀𝘁 𝘁𝗮𝗹𝗸𝗲𝗱-𝗮𝗯𝗼𝘂𝘁 𝗯𝗿𝗮𝗻𝗱 𝗮𝘁 𝗖𝗘𝗦 𝟮𝟬𝟮𝟬 through a disruptive earned media campaign that garnered global media coverage.
• 𝗗𝗶𝗿𝗲𝗰𝘁𝗲𝗱 𝘀𝗼𝗰𝗶𝗮𝗹 𝗲𝗳𝗳𝗼𝗿𝘁𝘀 𝗳𝗼𝗿 𝗪𝗮𝗹𝗺𝗮𝗿𝘁’𝘀 𝗹𝗮𝗿𝗴𝗲𝘀𝘁 𝘀𝗲𝗮𝘀𝗼𝗻𝗮𝗹 𝗰𝗮𝗺𝗽𝗮𝗶𝗴𝗻𝘀 over three consecutive years, producing thousands of assets for Holidays, Black Friday, and Back-to-School.
• 𝗗𝗲𝗹𝗶𝘃𝗲𝗿𝗲𝗱 𝗰𝗿𝗲𝗮𝘁𝗶𝘃𝗲 𝗳𝗼𝗿 𝗪𝗮𝗹𝗺𝗮𝗿𝘁’𝘀 𝗺𝗮𝗷𝗼𝗿 𝗿𝗲𝘁𝗮𝗶𝗹 𝗽𝘂𝘀𝗵𝗲𝘀 into grocery pickup, fashion, and toys following the closure of Toys “R” Us.
• 𝗟𝗲𝗱 𝗿𝗲𝗮𝗹-𝘁𝗶𝗺𝗲 𝘀𝗼𝗰𝗶𝗮𝗹 𝗺𝗲𝗱𝗶𝗮 𝘄𝗮𝗿 𝗿𝗼𝗼𝗺𝘀 𝗳𝗼𝗿 𝗵𝗶𝗴𝗵-𝗽𝗿𝗼𝗳𝗶𝗹𝗲 𝘀𝗽𝗼𝗻𝘀𝗼𝗿𝘀𝗵𝗶𝗽𝘀 including Walmart during the Oscars and Golden Globes, and Olay during Super Bowl LIII.
• 𝗟𝗮𝗻𝗱𝗲𝗱 𝘁𝘄𝗼 𝗺𝗮𝗷𝗼𝗿 𝗡𝗙𝗟 𝗽𝗮𝗿𝘁𝗻𝗲𝗿𝘀𝗵𝗶𝗽 𝗮𝗰𝘁𝗶𝘃𝗮𝘁𝗶𝗼𝗻𝘀 for Head & Shoulders, starring Patrick Mahomes.
• 𝗣𝗶𝘁𝗰𝗵𝗲𝗱 𝗮𝗻𝗱 𝗹𝗮𝘂𝗻𝗰𝗵𝗲𝗱 𝗧𝗵𝗲 𝗕𝗼𝘂𝗾𝘀 𝗖𝗼. 𝗳𝗶𝗿𝘀𝘁-𝗲𝘃𝗲𝗿 𝗻𝗮𝘁𝗶𝗼𝗻𝘄𝗶𝗱𝗲 𝗧𝗩 𝗰𝗮𝗺𝗽𝗮𝗶𝗴𝗻 focused on Valentine’s Day and flower subscriptions.
• 𝗦𝘂𝗰𝗰𝗲𝘀𝘀𝗳𝘂𝗹𝗹𝘆 𝗹𝗮𝘂𝗻𝗰𝗵𝗲𝗱 𝗢𝗹𝗮𝘆 𝗥𝗲𝘁𝗶𝗻𝗼𝗹 𝟮𝟰 propelling it to become the brand’s biggest launch and top-performing product.
STORY I NEW YORK, USA
GROUP CREATIVE DIRECTOR
OCTOBER 2015 – OCTOBER 2016 (1 YEAR)
ABOUT THE ROLE (TAP TO EXPAND)
𝗕𝗥𝗔𝗡𝗗𝗦: Unilever, Popsicle, Country Crock, Beefeater Gin, Philadelphia Museum of Art and US Virgin Islands.
• 𝗣𝗶𝘃𝗼𝘁𝗲𝗱 𝗳𝗿𝗼𝗺 𝗹𝗮𝗿𝗴𝗲 𝗮𝗴𝗲𝗻𝗰𝘆 𝗿𝗼𝗹𝗲𝘀 𝘁𝗼 𝗮 𝗳𝗮𝘀𝘁-𝗽𝗮𝗰𝗲𝗱 𝘀𝘁𝗮𝗿𝘁𝘂𝗽, leveraging entrepreneurial hustle and embracing a hands-on approach across roles to drive business.
• 𝗦𝘂𝗰𝗰𝗲𝘀𝘀𝗳𝘂𝗹𝗹𝘆 𝗽𝗶𝘁𝗰𝗵𝗲𝗱 𝗻𝗲𝘄 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀 for Beefeater Gin, US Virgin Islands and the Philadelphia Museum of Art.
• 𝗚𝗮𝗶𝗻𝗲𝗱 𝗮 𝗽𝗼𝘀𝗶𝘁𝗶𝗼𝗻 𝗼𝗻 𝗨𝗻𝗶𝗹𝗲𝘃𝗲𝗿’𝘀 𝗳𝘂𝗹𝗹 𝗮𝗴𝗲𝗻𝗰𝘆 𝗿𝗼𝘀𝘁𝗲𝗿 across all advertising channels by proactively expanding scope on key accounts.
• 𝗚𝘂𝗶𝗱𝗲𝗱 𝗮 𝘁𝗶𝗴𝗵𝘁-𝗸𝗻𝗶𝘁 𝗰𝗿𝗲𝗮𝘁𝗶𝘃𝗲 𝘁𝗲𝗮𝗺 of art directors, copywriters, designers, and editors, fostering talent through mentorship and goal-setting.
DDB I CHICAGO, USA
SVP, GROUP CREATIVE DIRECTOR
DIRECTOR OF CREATIVE INTEGRATION
NOVEMBER 2010 – OCTOBER 2015 (5 YEARS)
ABOUT THE ROLE (TAP TO EXPAND)
𝗕𝗥𝗔𝗡𝗗𝗦: McDonald's, Ronald McDonald House Charities (RMHC), Capital One, Wrigley’s, Starburst and State Farm.
• 𝗟𝗲𝗱 𝗰𝗿𝗲𝗮𝘁𝗶𝘃𝗲 𝗮𝘁 𝗧𝗿𝗶𝗯𝗮𝗹 𝗗𝗗𝗕 𝗖𝗵𝗶𝗰𝗮𝗴𝗼, overseeing all digital and social campaigns for McDonald’s.
• 𝗦𝗽𝗲𝗮𝗿𝗵𝗲𝗮𝗱𝗲𝗱 𝗮 𝗺𝗲𝗿𝗴𝗲𝗿 𝘄𝗶𝘁𝗵 𝗗𝗗𝗕 𝗖𝗵𝗶𝗰𝗮𝗴𝗼, expanding digital capabilities by breaking down legacy silos and aligning digital and social offerings with above-the-line creative work.
• 𝗣𝗿𝗼𝗺𝗼𝘁𝗲𝗱 𝘁𝗼 𝗗𝗶𝗿𝗲𝗰𝘁𝗼𝗿 𝗼𝗳 𝗖𝗿𝗲𝗮𝘁𝗶𝘃𝗲 𝗜𝗻𝘁𝗲𝗴𝗿𝗮𝘁𝗶𝗼𝗻, to push 360° brand campaigns and cultivate digital and social expertise across all teams.
• 𝗘𝗮𝗿𝗻𝗲𝗱 𝗠𝗼𝗯𝗶𝗹𝗲 𝗠𝗮𝗿𝗸𝗲𝘁𝗲𝗿’𝘀 𝟮𝟬𝟭𝟮 𝗔𝗴𝗲𝗻𝗰𝘆 𝗼𝗳 𝘁𝗵𝗲 𝗬𝗲𝗮𝗿 for DDB Chicago by pushing a mobile-first approach.
• 𝗔𝘄𝗮𝗿𝗱𝗲𝗱 𝗠𝗼𝗯𝗶𝗹𝗲 𝗠𝗮𝗿𝗸𝗲𝘁𝗲𝗿’𝘀 𝟮𝟬𝟭𝟮 𝗔𝗱𝘃𝗲𝗿𝘁𝗶𝘀𝗲𝗿 𝗼𝗳 𝘁𝗵𝗲 𝗬𝗲𝗮𝗿 for McDonald’s in recognition of mobile-first creative work.
• 𝗟𝗲𝗱 𝗰𝗿𝗲𝗮𝘁𝗶𝘃𝗲 𝗳𝗼𝗿 𝗠𝗰𝗗𝗼𝗻𝗮𝗹𝗱’𝘀 𝗚𝗹𝗼𝗯𝗮𝗹, pitching against a global roster of agencies on project-based briefs.
• 𝗘𝗻𝗴𝗮𝗴𝗲𝗱 𝗱𝗶𝗿𝗲𝗰𝘁𝗹𝘆 𝘄𝗶𝘁𝗵 𝗠𝗰𝗗𝗼𝗻𝗮𝗹𝗱’𝘀 𝗚𝗹𝗼𝗯𝗮𝗹 𝗖𝗠𝗢, delivering live presentations to the global Chairman and CEO of McDonald's, as well as to the CMOs of the ten largest markets worldwide.
• 𝗖𝗿𝗲𝗮𝘁𝗲𝗱 𝘁𝗵𝗲 𝗺𝗼𝘀𝘁 𝘁𝗮𝗹𝗸𝗲𝗱-𝗮𝗯𝗼𝘂𝘁 𝘃𝗶𝗿𝗮𝗹 𝗵𝗶𝘁 𝗼𝗳 𝘁𝗵𝗲 𝟮𝟬𝟭𝟰 𝗙𝗜𝗙𝗔 𝗪𝗼𝗿𝗹𝗱 𝗖𝘂𝗽 𝗕𝗿𝗮𝘇𝗶𝗹 for McDonald’s, generating hundreds of earned media headlines worldwide.
AMV BBDO │ LONDON, UK
ART DIRECTOR / AGENCY NON-EXECUTIVE BOARD
JUNE 2007 – NOVEMBER 2010 (3 YEARS 6 MONTHS)
ABOUT THE ROLE (TAP TO EXPAND)
𝗕𝗥𝗔𝗡𝗗𝗦: Doritos, Pepsi, Gatorade, Guinness, Mars, Walkers (Frito-Lay), British Telecom (BT), The National Lottery, and Sainsbury's.
• 𝗦𝗽𝗲𝗮𝗿𝗵𝗲𝗮𝗱𝗲𝗱 𝘁𝗵𝗲 𝗱𝗶𝗴𝗶𝘁𝗮𝗹 𝗼𝗳𝗳𝗲𝗿𝗶𝗻𝗴 𝗮𝘁 𝘁𝗵𝗲 𝗨𝗞’𝘀 𝘁𝗼𝗽 𝗮𝗱 𝗮𝗴𝗲𝗻𝗰𝘆 as their first digital hire, building the capability from the ground up.
• 𝗔𝘄𝗮𝗿𝗱𝗲𝗱 𝗗𝗶𝗴𝗶𝘁𝗮𝗹 𝗔𝗴𝗲𝗻𝗰𝘆 𝗼𝗳 𝘁𝗵𝗲 𝗬𝗲𝗮𝗿 𝟮𝟬𝟬𝟴 by Campaign in recognition of creative work.
• 𝗖𝗿𝗲𝗮𝘁𝗶𝘃𝗲 𝘄𝗼𝗿𝗸 𝗹𝗲𝗱 𝘁𝗼 𝗯𝗲𝗶𝗻𝗴 𝗿𝗮𝗻𝗸𝗲𝗱 𝘁𝗵𝗲 𝗡𝗼. 𝟭 𝗗𝗶𝗴𝗶𝘁𝗮𝗹 𝗔𝗴𝗲𝗻𝗰𝘆 𝗶𝗻 𝘁𝗵𝗲 𝗨𝗞 by The Gunn Report, the annual review of major global awards.
• 𝗖𝗼𝗻𝘁𝗿𝗶𝗯𝘂𝘁𝗲𝗱 𝘁𝗼 𝗔𝗴𝗲𝗻𝗰𝘆 𝗼𝗳 𝘁𝗵𝗲 𝗬𝗲𝗮𝗿 𝟮𝟬𝟭𝟬 from Creative Review through standout omnichannel campaigns.
• 𝗔𝗽𝗽𝗼𝗶𝗻𝘁𝗲𝗱 𝘁𝗼 𝘁𝗵𝗲 𝗮𝗴𝗲𝗻𝗰𝘆’𝘀 𝗡𝗼𝗻-𝗘𝘅𝗲𝗰𝘂𝘁𝗶𝘃𝗲 𝗕𝗼𝗮𝗿𝗱 as its youngest member at the time, recognized for driving significant growth in digital scope.
• 𝗦𝘂𝗰𝗰𝗲𝘀𝘀𝗳𝘂𝗹𝗹𝘆 𝗽𝗶𝘁𝗰𝗵𝗲𝗱 𝗻𝗲𝘄 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝘄𝗶𝗻𝘀 for Extra Gum, The National Lottery, Twinings Tea, British Telecom (BT), and Hewlett-Packard (HP) through CLM BBDO Paris.
DARE │ LONDON, UK
ART DIRECTOR
MAY 2006 – JUNE 2007 (1 YEAR 2 MONTHS)
ABOUT THE ROLE (TAP TO EXPAND)
𝗕𝗥𝗔𝗡𝗗𝗦: Vodafone, Google, Barclays, Sony, Zanussi and Lynx (Axe).
• 𝗦𝘂𝗰𝗰𝗲𝘀𝘀𝗳𝘂𝗹𝗹𝘆 𝗽𝗶𝘁𝗰𝗵𝗲𝗱 𝗻𝗲𝘄 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗳𝗼𝗿 𝗦𝗼𝗻𝘆 𝗮𝗻𝗱 𝗜𝗧𝗩, the UK’s largest commercial broadcaster.
• 𝗖𝗿𝗲𝗮𝘁𝗲𝗱 𝗮𝘄𝗮𝗿𝗱-𝘄𝗶𝗻𝗻𝗶𝗻𝗴 𝗱𝗶𝗴𝗶𝘁𝗮𝗹 𝗮𝗻𝗱 𝘀𝗼𝗰𝗶𝗮𝗹 𝗩𝗼𝗱𝗮𝗳𝗼𝗻𝗲 𝗰𝗮𝗺𝗽𝗮𝗶𝗴𝗻𝘀 with national and global recognition.
• 𝗔𝗰𝗵𝗶𝗲𝘃𝗲𝗱 𝗡𝗼.𝟯 𝘀𝗽𝗼𝘁 𝗶𝗻 𝟮𝟬𝟬𝟲’𝘀 𝗺𝗼𝘀𝘁 𝘃𝗶𝗿𝗮𝗹 𝘃𝗶𝗱𝗲𝗼𝘀 and the top social-only campaign.
• 𝗖𝗿𝗲𝗮𝘁𝗶𝘃𝗲 𝘄𝗼𝗿𝗸 𝗰𝗼𝗻𝘁𝗿𝗶𝗯𝘂𝘁𝗲𝗱 𝘁𝗼 𝘁𝘄𝗼 𝗔𝗴𝗲𝗻𝗰𝘆 𝗼𝗳 𝘁𝗵𝗲 𝗬𝗲𝗮𝗿 𝟮𝟬𝟬𝟳 𝘁𝗶𝘁𝗹𝗲𝘀 and earned the most awards at the UK’s most awarded digital agency.
TRIBAL DDB │ LONDON, UK
ART DIRECTOR
FEBRUARY 2004 – MAY 2006 (2 YEARS 4 MONTHS)
ABOUT THE ROLE (TAP TO EXPAND)
𝗕𝗥𝗔𝗡𝗗𝗦: Volkswagen, J&J, Philips, The Guardian, Marmite, Hasbro and BT Yahoo!
• 𝗥𝗲𝘀𝗽𝗼𝗻𝘀𝗶𝗯𝗹𝗲 𝗳𝗼𝗿 𝘁𝗵𝗲 𝗰𝗿𝗲𝗮𝘁𝗶𝗼𝗻 𝗼𝗳 𝗱𝗶𝗴𝗶𝘁𝗮𝗹 𝗮𝗻𝗱 𝘀𝗼𝗰𝗶𝗮𝗹 𝗰𝗮𝗺𝗽𝗮𝗶𝗴𝗻𝘀 during the formative years of platforms and emerging tech.
• 𝗖𝗿𝗲𝗮𝘁𝗶𝘃𝗲 𝗳𝗲𝗮𝘁𝘂𝗿𝗲𝗱 𝗶𝗻 𝗧𝗮𝘀𝗰𝗵𝗲𝗻’𝘀 𝗔𝗱𝘃𝗲𝗿𝘁𝗶𝘀𝗶𝗻𝗴 𝗡𝗼𝘄 for standout digital work created for The Guardian Jobs.
• 𝗔𝘄𝗮𝗿𝗱𝗲𝗱 𝗳𝗼𝗿 𝗴𝗿𝗼𝘂𝗻𝗱𝗯𝗿𝗲𝗮𝗸𝗶𝗻𝗴 𝗱𝗶𝗴𝗶𝘁𝗮𝗹 𝗰𝗮𝗺𝗽𝗮𝗶𝗴𝗻𝘀 that pushed technological boundaries of the time.
• 𝗜𝗻𝘁𝗲𝗿𝘃𝗶𝗲𝘄𝗲𝗱 𝗯𝘆 𝗧𝗵𝗲 𝗪𝗮𝗹𝗹 𝗦𝘁𝗿𝗲𝗲𝘁 𝗝𝗼𝘂𝗿𝗻𝗮𝗹 𝗮𝗻𝗱 𝗖𝗡𝗡 on working in advertising as a young creative.
