Scroll down to discover a selection of campaigns covering seasonal campaigns and every big retail moment. From Holidays and Black Friday, Back to School to the Oscars, and kids on Toys. Each one involved hundreds (okay, thousands) of assets, because when it’s Walmart, it’s big.
When Toys“R”Us closed its doors, we were quickly challenged to position Walmart as the new go-to destination for toys. Helping gift-givers see Walmart not just as a place to save money, but as the place to find the top toys kids would love to unwrap.
Over the holiday period, all of Walmart adopted the seasonal campaign theme: Light Up Christmas.
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Every receipt tells a story. That simple idea bridged two seemingly unrelated worlds: Hollywood and everyday shopping.
We invited A-list directors to create short films inspired by the items on a Walmart receipt. Then, on Oscars night, we launched the films and responded to the show’s biggest moments with custom receipts that told the story of the night.
For launch we reacted to the events of
the night with a Walmart receipt.
As retailers raced to dominate grocery delivery, Walmart made a big push by launching its grocery pickup service. We showcased it during the Golden Globes, by rolling up to pickup with a fleet of iconic cars, in a cinematic crossover of film, television, and curbside convenience.
Over 1000 pieces of additional content were produced including online video, display, social and mobile games.
Walmart’s Famous Cars spot had over 20 million views within 24 hours of launch, and 700 million impressions in a week.
The film was so successful that Walmart decided to run it again as their Super Bowl spot for Super Bowl LIII.
Walmart’s e-commerce sales rose
43%, with over one million app downloads in January alone.
