MAY 2014 │ GLOBAL
McDonald's Real-Time Social Content
FORBES I
McDonald’s have been long-time global sponsors of The Olympics and The FIFA World Cup. Two events ripe for of-the-moment social content. Yet, being timely with content was a problem for an extremely litigious company.
We developed a fluid process to shoot, approve and go live with films within hours.
The beautiful game.
I'm lovin' it.
What made
it a first?
We've all seen AR, but what made this a first is that we developed advanced object detection, working with mobile chip maker, Qualcomm. The items placed on your table became game pieces to bounce your soccerball off.
The Result
The film exploded, tens of millions viewed and shared, with an overwhelmingly positive reaction. Even Mr. P. Diddy decided we were worth a share, much to our surprise.
