JULY 2008 │ UK

Gatorade

Gatorade was unknown in the UK, many didn’t know it’s tried and tested history – more than any other sports drink.

In 2008, Gatorade made a push into the UK market, where 'Lucozade Sport' dominated with a 40-year head start and a whopping 64% share. We highlighted how Gatorade was born in the lab and proven on the field. The most scientifically tested sports drink.

Tested on Athletes.