Alex Braxton │ Creative Director
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june 2016 │ usa

Beefeater Gin

 

A proper gin and tonic is served with a lemon, not a lime. Beefeater knows how to get it “spot-on” (as the Brits say). They're ready to help, with a tongue-in-cheek series of tips for all of life’s lemons. An etiquette guide for dealing with life's lemons.

 

Spot-on.