Alex Braxton │ Creative Director
 
 

CREATIVE DIRECTOR FOR

Skin, Hair & Beauty

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AUGUST 2019 │ USA

Olay
Retinol 24

 

Olay entered the retinol market for the first time with the launch of Olay Retinol24. In performance tests, its new formula significantly outperformed other products on the market. After its debut, it quickly became a bestseller.

Crushed
The Competition

 
 

 

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AUGUST 2019 │ USA

BOTOX Cosmetic

 

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The One & Only

 

AUGUST 2019 │ USA

Juvederm Collection of Fillers

 

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For every side of you

 

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MARCH 2021 │ USA

Gillette Skincare

 

Gillette expanded beyond shave care into skincare, combining strategic insight with creative execution to successfully launch three skincare lines on a global scale.

Upgrade Your Skin

 
 

 

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FEBRUARY 2021 │ USA

Head & Shoulders
Science

 

How does Head & Shoulders provide up to 100 percent dandruff protection? By taking science up to 💯. This campaign goes behind the scenes at Head & Shoulders’ R&D facility to show just how far we take our commitment to fighting flakes.

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TAKE IT UP TO 100 :30

 

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NEVER NOT WORKING :30

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