Scroll down to explore a sample of beauty campaigns. Ranging from social and TV to photography asset packs, skincare launches and rebrands. Featured work includes BOTOX Cosmetic, the Juvéderm Collection of Fillers, Gillette Skincare, and Head & Shoulders.
BOTOX Cosmetic is the original neurotoxin, the most tried, tested, and trusted since 1989. But over time, its name became synonymous with the entire category, blurring lines with generics, imitators, and counterfeits. We needed to reassert its status as the one and only, while also addressing the biggest barrier to trial: the fear that treatment leads to an expressionless, frozen face, taking away everything that makes you, you.
Juvéderm helped take injectables from a niche treatment to a normalized part of beauty. But with growing competition and more treatment options, the brand needed to stand out and clear up confusion. With a new identity and clear, accessible education, we became the voice empowering consumers to understand the differences, and choose Juvéderm with confidence.
Olay entered the retinol market for the first time with the launch of Olay Retinol24. In performance tests, its new formula significantly outperformed other products on the market. After its debut, it quickly became a bestseller.
Gillette expanded beyond shave care into skincare, combining strategic insight with creative execution to successfully launch three skincare lines on a global scale.
TAKE IT UP TO 100 :30
NEVER NOT WORKING :30
How does Head & Shoulders provide up to 100 percent dandruff protection? By taking science up to 💯. This campaign goes behind the scenes at Head & Shoulders’ R&D facility to show just how far we take our commitment to fighting flakes.
